Debsena Chakraborty, VP Business Development MENA, mFilterIt writes on optimising e-commerce strategy on marketplaces during the sale season.
Marketplaces like Amazon and Noon are critical platforms for e-commerce during peak sales periods, such as White Friday, Yellow Friday or holiday seasons.
These platforms provide vast customer reach, but the competition necessitates a well-optimised strategy.
Prepare inventory strategically
E-commerce strategy should be driven by an analysis of past sales data to forecast demand accurately and stock up on popular items.
Overestimating can lead to unsold stock, while undere
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