Marketplaces like Amazon and Noon are critical platforms for e-commerce during peak sales periods, such as White Friday, Yellow Friday or holiday seasons.
These platforms provide vast customer reach, but the competition necessitates a well-optimised strategy.
Prepare inventory strategically
E-commerce strategy should be driven by an analysis of past sales data to forecast demand accurately and stock up on popular items.
Overestimating can lead to unsold stock, while underestimating can result in missed opportunities.
mFilterIt works with multiple brands in the market, gathering data and insights on the availability metrics across multiple locations that allow brands to deal with peak season demands.
Optimise product listings
Ensure product titles, descriptions, and images are optimised for marketplace search algorithms.
Use relevant keywords that align with seasonal trends and consumer searches. High-quality images and compelling descriptions can significantly enhance conversion rates.
mFilterIt’s content analyser is a highly sophisticated tool that can analyse images using OCR technology and give actionable output to the client.
Utilise advertising for an effective e-commerce strategy
Marketplace advertising tools, such as Amazon Ads, Citrus ads, etc. can increase product visibility.
Invest in pay-per-click campaigns for high-demand items and monitor ad performance closely to optimise ROI. mFilterIt’s bid monitoring allows clients to manage bids to optimise ROAS.
Offer competitive pricing and promotions
Competitive pricing is critical in marketplaces, especially during peak sales.
Use dynamic pricing tools to adjust prices based on demand and competition. Promotions like lightning deals can help attract more buyers. mFilterIt’s tool scans promotions and provides insights into market dynamics across a category.
There are many more parameters to winning the e-commerce battle but these four are the most crucial ones. mFilterIt works with 12 top CPG brands around the world making it a subject matter expert in this space.
By Debsena Chakraborty, VP Business Development MENA, mFilterIt.
