Companies are constantly looking for answers to questions such as ‘who are my buyers’, ‘what are they looking for at a particular time’, ‘how are they interacting with my brand’, and equally important, ‘how are their needs changing, and what do they need next’.
Wouldn’t it be great if brands could read their customers’ minds and predict exactly what they are looking for, when they need it, and how they want to receive it?
However, the understanding between brand and customer does not come easily. It is the result of technology, intelligence and psychology put together, leading to predictive analytics and harvesting information coming from this synthesis.
World over, the demand
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