Global independent out-of-home (OOH) media agency Talon, which is internationally headquartered in London and is regionally based in Dubai, has been delivering strategic, data-driven creative and OOH planning for more than 11 years globally and two years regionally, since its inception in 2022.
Campaign Middle East recently sat down with Chadi Farhat, Managing Partner and Director of Talon MENA, to recap Talon’s journey to the present, its future ambitions, and the agency’s focus on data-led OOH planning strategies, technology, creative and executions.
“Where should I begin?” Farhat said, “Over the past few years, we have witnessed an increased focus on global advertising in gen
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