HOW EXPENSIVE HAS IT BECOME TO ADVERTISE ON SZR?
Sheikh Zayed Road is by far the most highly demanded OOH location in the UAE. Clients brief specifically and only for Sheikh Zayed Road locations and OOH.
Brands are willing to invest more to secure visibility on Sheikh Zayed Road than any other highway and that’s why we see increases in advertising rates there. In my view OOH offers excellent value because it delivers very high levels of campaign performance.
MPN is also investing heavily across other strategic roads, such as the E311 as we believe brands can benefit from more cost effective and alternative locations without compromising on performance and visibilit
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