WHAT IS THE EFFECT OF TECHNOLOGY ON THE OOH SECTOR?
Technology has been a transformative force in the OOH sector, revolutionising how brands connect with their audiences.
At W Group and its subsidiaries Hypermedia and DigitAll, we’ve harnessed cutting-edge data technology to power our extensive media network, enabling our clients to create data-driven campaigns.
Through real-time audience measurement and smart triggered ads across our Dubai Metro, in-mall, and in-store digital networks, we’ve elevated the Digital OOH (DOOH) experience.
The integration of a robust data ecosystem has fundamentally changed the face of OOH advertising, turning it into a dynamic media platform fuelled
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