What effect is technology having on the business of OOH?
In recent years, there have been several major innovations in OOH media – vivid three-dimensional digital billboards, data and targeting. These new products are offering better return on investment from OOH campaigns and, as a consequence, investment in OOH campaigns is rising, where clients can access these innovations. This allows state of the art image displays to pave the way to proper measurements tools to determine reach, frequency, and campaign effectiveness.
What metrics should be used to measure OOH success?
There is a growth of demand for market research and audience measurement services across the region. Success
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