Tanvir Shah, Founder & Managing Director of NextWhat on how OOH advertising helps overcome digital and cultural barriers.
In your opinion, what makes OOH remain one of the most effective traditional forms of advertising?
Dubai is home to over 200 nationalities, each with its own distinct cultural and linguistic preferences. When people are indoors, they tend to engage with media tailored to their language—whether through radio, television, or print—making it challenging for media planners to reach everyone through a single medium. However, when people step outdoors, OOH advertising overcomes these barriers. Billboards,
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