Alanna Turpin has been promoted to director of sustainability and culture at Omnicom Media Group MENA. In this new regional role, Alanna will propel OMG MENA’s culture whilst building on strategic sustainability and corporate wellness initiatives across the group. She will lead on employee engagement programs, internal communications, and support on the renewal of various talent management processes to enhance OMG’s employee offering.
Alanna has been part of OMG MENA for over 11 years, initially spending the first five years at OMD as a digital media planner, before moving into a 360 holistic planning position. Turpin’s passion for sustainability and wellness led her to take up a role in 2015 to carve out the agency’s corporate social responsibility and wellness agenda.
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Over the last six years, Alanna has created volunteering and fundraising initiatives both locally and internationally, raising almost AED 2.5 million, predominantly in the education, health and humanitarian sectors. Some of these events, which are OMG MENA’s biggest charity challenges to date, include trekking Kilimanjaro and Everest Base Camp, as well as volunteering opportunities at their long-standing partner’s children’s home in the Philippines and a community space for homeless children in India.