7awi and Gecko announce partnership

7awi, an independent Arabic media platform in the region, and Gecko announced the integration of its digital content recommendation and native advertising platform across 7awi and its digital titles, including Layalina Ra2ej, Alqiyady, ArabsTurbo, and Sa2eh.

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“With 7awi’s established presence and audience influence within the digital content space in the UAE and across the Middle East, this groundbreaking partnership facilitates the company’s mission to deliver timely and relevant content to a massive audience while offering more native and instinctive advertising solutions for current and prospective brands and clients. We have evaluated other native advertising platform providers, but we believe Gecko’s technology and the unique algorithm will deliver the best results,” enthused Andy Abbar, 7awi’s CEO.

With this exclusive partnership with 7awi, Gecko aims to increase its regional reach and scale, providing brands with more opportunities to drive audience engagement within brand-safe advertising spaces alongside editorial-style content. Gecko has integrated seamlessly into 7awi’s platforms’ current ad tech stacks and social channels to drive engagement, audience growth, and increase revenue opportunities.

“Our partnership is focused on driving strategic and sustainable growth; we hone an innovative culture committed to exploring new ideas that give our partners the competitive edge they deserve. 7awi has proven to be a strong publisher and asset in the region, their continuous growth and commitment to strive matches our ambitions and goals. We want to create the best native experience for the reader, whilst connecting premium brands to 7awi’s highly engaged audience, especially in an age where brand safety and quality are at the forefront.” explains Patrick Samaha, Gecko’s co-founder and CEO.

Established in 2012, 7awi is the leading independent media platform that owns the digital titles Layalina, Ra2ej, Alqiyady, ArabsTurbo, Sa2eh, and many more. 7awi’s head office is in Dubai, the United Arab Emirates, with satellite offices in Amman, Jordan, Cairo, Egypt, and Istanbul, Turkey.