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Omnichannel eyewear brand eyewa appoints Shyam Sunder as CMO

Dubai-headquartered eyewear startup eyewa, which was recently in the news for raising $21 million in a Series B co-led by Kingsway Capital and Nuwa Capital, has announced Shyam Sunder as its chief marketing officer.

Started in 2017 by Mehdi Oudghiri and Anass Boumediene, who previously led Foodpanda in the Middle East, eyewa aims to build the largest tech-enabled eyewear company in the region. The decision to bring in a seasoned marketer from the region such as Shyam Sunder was natural considering that the brand which started as an online retailer selling sunglasses, contact lenses, and prescription glasses in the United Arab Emirates and Saudi Arabia has now evolved into an omnic


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