OMG MENA promotes Elie Bachaalani to CIO role

posted on Sep. 11, 2025 at 2:57 pmSep 11, 2025

Elie Bachaalani will widen his remit to include the Levant, Egypt and North Africa regions. As CIO, Bachaalani will elevate OMG’s investment capabilities, solutions and partnerships to deliver added value for clients.

Elie Bachaalani, Chief Investment Officer, OMG MENA

OMG MENA has announced the promotion of Elie Bachaalani to Chief Investment Officer of OMG MENA, from his current role of Executive Director – Investments (GCC).
In his new function, he will widen his remit to include the rest of the Middle East, namely the Levant, Egypt and North Africa regions. As CIO, Bachaalani will elevate OMG’s investment capabilities, solutions and partnerships to deliver added value for clients.
He will spearhead the transformation of the group’s adoption of the ‘Agency-as-a-Platform’ model from an investment perspective, connecting media, content, and commerce to unlock brand growth for clients.

Commenting on the appointment, Elda Choucair, CEO of OMG

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the authorAnup Oommen

Anup Oommen is the Editor of Campaign Middle East at Motivate Media Group, a well-reputed moderator, and a multiple award-winning journalist with more than 15 years of experience at some of the most reputable and credible global news organisations, including Reuters, CNN, and Motivate Media Group. As the Editor of Campaign Middle East, Anup heads market-leading coverage of advertising, media, marketing, PR, events and experiential, digital, the wider creative industries, and more, through the brand’s digital, print, events, directories, podcast and video verticals. As such he’s a key stakeholder in the Campaign Global brand, the world’s leading authority for the advertising, marketing and media industries, which was first published in the UK in 1968.