Abu Dhabi Commercial Bank (ADCB) has appointed OMD UAE as its new marketing performance company following a review held in December.
The Omnicom Media Group-owned agency will take over the account from Zenith to supply the bank’s full scope of media services.
Zenith won the account from Magna in 2013. “We tasked OMD with a challenging brief and were very impressed by the rigour, depth and breadth of their response, demonstrating an impressive understanding of the financial services category,” said Martin Scott, chief marketing officer at ADCB.
“Throughout the review process, OMD showcased a superior planning approach, as well as an in-depth knowledge of the chang
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