Omantel has entered into a partnership with Publicis Groupe Middle East to introduce Oman’s first AI-powered AdTech platform. The move represents a step towards building a more data-driven advertising market in the Sultanate, in line with the country’s wider digital transformation goals.
The platform combines Omantel’s national infrastructure and commercial presence with Publicis Groupe’s capabilities in media, data and technology. In practice, this means a system that enables brands to target and measure campaigns in real time, while giving publishers smarter tools to manage inventory and revenue.
It is the first platform of its kind in Oman and ties directly into Oman Vision 2040,
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