The Story
OGX® is a Johnson & Johnson Consumer owned haircare brand mostly known for its exotic varieties of shampoo and conditioner. During Ramadan of 2021, OGX® wanted to communicate to their audience in KSA and educate the product benefits in relevance to the moment.
The Solution
OGX Partnered with Snapchat to engage with customers using a Video full-funnel approach. OGX® leaned into Snapchat’s Video ad formats to focus on awareness and conversion goals. They used Commercials for awareness on the new products and collection Ads displaying their new range while driving traffic to their e-com partner called Al Nahdi, a pharmacy in KSA where the products were listed. Snapchatters had
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