Image credit: Oakley
“Being provocative or risqué as a brand is in our DNA and is always something we will do,” says Collin Allin, Oakley META Sports Channel Manager & GCC BBM.
Some of its global campaigns haven’t made it to the Middle East due to cultural sensitivities while one recently had to be taken down from The Dubai Mall even after it was approved by the mall operator.
Oakley recently ran a campaign called ‘We’re Sorry’ apologizing to runners for taking so long to develop eyewear specifically for runners. Another campaign called ‘Running sucks, runners don’t’ initially received a little b
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