By Maisie McCabe
Ferrero is holding a global creative pitch for its hazelnut and cocoa spread, Nutella.
The brand is looking for an agency to create communications to support various “tent-pole occasions” – understood to include Shrove Tuesday and Christmas – throughout the year. The work will run internationally.
Ferrero has enlisted The Observatory International to help with agency selection.
Nutella works with Havas-owned BETC’s Providence arm in Europe and Publicis Groupe in Asia. The regional briefs are not affected by this global review. Havas and Publicis Groupe did not comment.
Much of Nutella’s communications has involved brand experiences, including a pop-up “syrup
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