Phil Lynagh is managing partner of LightBlue
Rarely, and I mean rarely, is an ad produced that you wish you’d been part of. The recent ad for VW, yes the one with the little Darth Vader (above), is such a beast and to some extent has given my faith back in how effective great advertising can be. You don’t need to spend millions on production and you don’t need a big breakthrough idea selling something new and unique, but you do need to press the right buttons at the right time to the right audience.
This little TVC is an amazing example of simplicity that captures the heart and mind and plays to the common person with the common truth that brands should add something to life. No mat
To continue reading this article you need to be registered with Campaign. Registration is free and only takes a minute. Register Now or sign in below if you already have an account.
