North Ladder (previously called BuyBack Bazaar), a trading platform for pre-owned luxury assets and electronics, has appointed Dubai-based digital agency PivotRoots as its digital marketing & data analytics agency.
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North Ladder has recently secured a $5m Series A funding round led by regional venture capital firm BECO Capital and direct the new investment towards scaling up its technology platform, improving the customer experience and expanding into new markets. PivotRoots will be a key digital growth partner to drive awareness, preference for the brand and deliver on business KPIs.
According to the agency’s spokesperson, PivotRoots will be in charge of implementing a comprehensive 360-degree digital marketing strategy backed by a robust data framework to enhance brand visibility, boost footfall on all digital platforms as well as generate top-of-mind awareness. The data and technology-led full-service digital agency will be responsible for creating and managing high-impact, growth-oriented digital campaigns, including media, communications and data strategy.
“We chose PivotRoots as partners since they stood out with their data-centric approach and track-record of delivering on core business KPIs. They were able to clearly demonstrate an effective, integrated approach to acquisition where all mediums and media are used to grow both short-term and long-term business goals” said Siddharth Sudhakar, GCC head of marketing at North Ladder.
“We are delighted to start our partnership with NorthLadder in their marketing journey where data and tech will complement the strong strategy, planning, buying and content verticals to further strengthen the Integrated Marketing play. We look forward to delivering strong business outcomes for them and unlocking new consumer connections” added Yogesh Khanchandani, co-founder & chief business strategy officer at PivotRoots.