Leading e-commerce platform Noon is exclusively streaming the 2023 and 2024 Indian Premier League (IPL) on its app this season.
It is a bold move by Noon and will allow cricket fans in the UAE, Saudi Arabia, and Egypt to watch an uninterrupted, high-quality video stream of all IPL matches via its exclusive digital rights.
The IPL is the most-watched tournament in the cricketing calendar, drawing hundreds of millions of fans each year. This year’s IPL tournament will run from March until May, overlapping with Ramadan, a key event in the region.
Anmol Jain, Growth & Digital Strategy at Noon, spoke to Campaign Middle East’s editor Justin Harper about the strategy behind the move. With
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