Nomads x PepsiCo x Expo2020 launch
The brand idea that Nomads has developed is “Challenge Today. Change Tomorrow” and is going to be the umbrella platform for all PepsiCo’s upcoming Expo communications. Challenge Today. Change Tomorrow is all about a mindset that PepsiCo shares with Expo 2020, and it’s about showing the world how PepsiCo is challenging the status quo to create a better, more sustainable world. As the official Beverage and Snacks Partner, PepsiCo is creating world-class inspiring experiences at Expo 2020 Dubai and beyond, to create millions of smiles by Challenging Today to Change Tomorrow.
Agency: Nomads
