‘Exposure Control’ by NIVEA SUN.
Nivea Sun, a leading sun protection skincare brand, has launched a campaign titled Exposure Control to raise awareness about sun protection for residents in Dubai.
The campaign aims not just to address the rising cases of sunburn, but also the increasing indifference to traditional sun safety messages.
Using the insight that conventional warnings were losing their impact, Nivea Sun sought a fresh approach. The campaign was targeted particularly towards millennials who are constantly editing photos for social media. The brand used the concept of exposure—a term well-known in photogra
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