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posted on Nov. 14, 2025 at 11:42 amNov 17, 2025

Nissan, Infobip achieves 200% engagement uplift with agentic AI WhatsApp campaign

posted on Nov. 14, 2025 at 11:42 amNov 17, 2025

The marketing campaign utilised the Infobip Vocalize feature, an AI-powered voice game, in which users competed to win a Nissan Magnite.

Nissan Magnite Infobip

Nissan has partnered with global cloud communications platform Infobip to launch an agentic AI campaign.
Nissan Kingdom of Saudi Arabia (KSA) leveraged Infobip’s newly launched Conversational AI Gamification, an AI-powered toolset that enables playful, immersive experiences across messaging channels.
The marketing campaign utilised Infobip’s Vocalize feature, an AI-powered voice game where users competed to win a brand-new Nissan Magnite.
To clarify, conversational AI Gamification includes two key features. Vocalize, an AI-powered voice game where users match their audio to specific patterns or shapes, and Augmentation, which offers seamless transition from chat to immersive digital envi

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Tags:agentic AI AI-powered toolset Artificial Intelligence chatbot sessions Conversational AI Gamification conversion rate Infobip Infobip MENA Karma Al-Ajlani Nissan Nissan KSA Nissan Magnite session engagement user profiles Zeid Shubailat

the authorAnup Oommen

Anup Oommen is the Editor of Campaign Middle East at Motivate Media Group, a well-reputed moderator, and a multiple award-winning journalist with more than 15 years of experience at some of the most reputable and credible global news organisations, including Reuters, CNN, and Motivate Media Group. As the Editor of Campaign Middle East, Anup heads market-leading coverage of advertising, media, marketing, PR, events and experiential, digital, the wider creative industries, and more, through the brand’s digital, print, events, directories, podcast and video verticals. As such he’s a key stakeholder in the Campaign Global brand, the world’s leading authority for the advertising, marketing and media industries, which was first published in the UK in 1968.