Following the recent announcement by the General Commission for AudioVisual, that the Media Ratings Company has commissioned Nielsen to build a TV Audience Measurement (TAM) service in KSA, Nielsen has announced the appointment of Christine Isshak, senior client partner for this project, and one of Campaign Magazines ‘Faces under 30” in 2019.
Nielsen, a global media measurement and insights company, will be expanding their regional footprint to deliver TV viewing data for audiences in Saudi, and for the first time, OTT streamed viewing audience data. This is a significant step that will shape the broadcast landscape with transparent and industry-aligned statistics, fulfilling a key
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