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DigitalFeaturedOpinion

NFTs: Is Winter Coming? By Meltwater’s Zubair Timol

By Zubair Timol, Vice President, Meltwater EMEA.

NFTs have been an increasingly hot topic over the course of the last year with everybody from crypto enthusiasts to art collectors learning about these non-fungible tokens. For those of you who aren’t yet familiar with this phenomenon – these NFTs are digital assets that can be traded online via cryptocurrencies and are just like other property types, though bearing no tangible form. In other words, they are images, songs, gifs, etc. which have exclusive ownership that can be proven by the blockchain – and some of them are worth a lot of money by anybody’s definition.

Why? Because the non-fungibility factor means that these digital assets are unique and can’t be replicated – at least,


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