The new chief executive of FMCG giant Unilever has set out a new strategy to deliver “faster growth” after admitting the FMCG had “underperformed” in recent times.
Hein Schumacher disclosed the plans, which he has been working on since taking over from his predecessor Alan Jope in January this year, in a presentation to shareholders yesterday (26 October).
Unilever’s strategy is of keen interest to the marketing community not just because of its £6bn+ annual budget but also because it is one of the pioneers of brand purpose marketing, which was brought to the fore by Jope’s predecessor Paul Polman during the 2010s.
Schumacher has to an extent cooled on the trend, wit
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