Image Credit: Cannes Lions
WARC has released ‘Creative Effectiveness Lions 2023 – insights from the winners’, a report identifying trends and themes common to the award-winning campaigns of this year.
The report focuses on the winners, which rewards creativity that has also met business goals and driven sustainable impact over time.
Based on judges commentary, interviews with winners and industry experts, it reveals what an award-winning creative effectiveness entry looks like and provides practical tips and best practices for future entry papers.
A data lens has been applied to the winners to show the mos
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