‘If only everything was as quick as Careem Quik’. So goes the new strapline from the company.
The Creative Studio, Careem’s in-house agency, has reimagined speed with a 360-digital campaign for Careem Quik, the ultra-fast grocery delivery service on Careem.
Tom Sword, Senior Director of Brand at Careem, shared the creatives exclusively with Campaign Middle East.
It centres on a creative concept ‘if only everything was as quick as Careem Quik’.
There are three hero films, each showing a painfully slow scenario, which is then playfully sped up with the intervention of Careem.
The campaign was developed by The Creative Studio, and produced with Yellow Duck in Cairo.
The
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