A new consultancy service promises to help businesses make a great first impression in the Middle East, making the most of the region’s many opportunities highlighted throughout Expo 2020 Dubai.
Born of a collaboration between two top business communications agencies, the service pairs the business etiquette expertise of the Finesse Group with the unique regional understanding of AllDetails, based in Dubai and operating in the GCC for over 15 years.
“Unless you have lived or travelled extensively in the Middle East, doing business there can remain quite a mystery as it operates in a different way from the rest of the world,” explains Isabel Tapp, founder and CEO of AllDetails.
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