New Balance takes over Riyadh Boulevard’s 82 screens in ‘Run Your Way’ activation.
New Balance, a global brand known for its athletic-wear for performance running, conducted an iconic screen takeover at Riyadh Boulevard, KSA.
As 82 screens flashed with motivational visuals, Saudi residents were encouraged to run their way—choosing their own pace, style and goal.
The activation was complemented by the launch of the Riyadh New Balance Run Club, offering professional coaching and group runs to runners of all skill levels.
When the third edition of the ‘Run Your Way’ campaign was launched, Stuart Henwood, Regional G
To continue reading this article you need to be registered with Campaign. Registration is free and only takes a minute. Register Now or sign in below if you already have an account.
