By Jessica Heygate
Netflix is modeling the future prospects of its advertising-supported plan on Hulu, which it aims to grow to “as large as” over the next few years, chief financial officer Spencer Neumann told investors on Thursday (Jan. 19).
Hulu launched as a free, ad-supported platform in 2008 before establishing a subscription tier in 2015. The Disney-owned streamer had 47.2 million paid subscribers as of Oct. 1 last year, and was estimated to have generated $2.1 billion in ad sales in 2021.
Netflix estimates that roughly half of Hulu’s subscribers are ad-supported.
While Netflix’s own $6.99 ad-supported subscription tier is just two months old, executives are hopeful it can reach similar figures
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