His Royal Highness Mohammed bin Salman, Crown Prince and Chairman of the NEOM Company Board of Directors, announced the establishment of TROJENA, the new global destination for mountain tourism, part of NEOM’s plan and strategy to contribute to supporting and developing the tourism sector in the region.
As part of the launch, McCann NY created a promotional video portraying the futuristic community of NEOM, where a group of skiers are practising the sport in sci-fi mode.
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