Careem appoints Rohan Kapoor as the new digital marketing director

Careem has appointed Rohan Kapoor as the new digital marketing director. Rohan is a digital marketing expert with over 12 years of experience. In this new role, Kapoor will be setting up best-in-class digital marketing strategies that will help acquire users for the platform and across its services.

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Over the past 12 years, Kapoor has been a part of the leadership teams of well-known brands in the region such as Emirates, Souq (Amazon), Property Finder, Namshi & OSN. Rohan brings a wealth of cross-vertical industry experience to Careem that will help him solve for the Super App platform acquisition and vertical growth.

I am very excited to join Careem’s journey towards becoming the region’s leading Super App. Our team of digital marketing experts is transforming Careem into a demand generating powerhouse for its verticals and partners,” said Rohan Kapoor, digital marketing director, Careem.

Kapoor will play a crucial role in shaping disruptive, business-building digital strategy and ensuring out-of-box thinking at every step in transforming Careem into a multi-service super-app demand platform.