Careem has appointed Rohan Kapoor as the new digital marketing director. Rohan is a digital marketing expert with over 12 years of experience. In this new role, Kapoor will be setting up best-in-class digital marketing strategies that will help acquire users for the platform and across its services.
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Over the past 12 years, Kapoor has been a part of the leadership teams of well-known brands in the region such as Emirates, Souq (Amazon), Property Finder, Namshi & OSN. Rohan brings a wealth of cross-vertical industry experience to Careem that will help him solve for the Super App platform acquisition and vertical growth.
“I am very excited to join Careem’s journey towards becoming the region’s leading Super App. Our team of digital marketing experts is transforming Careem into a demand generating powerhouse for its verticals and partners,” said Rohan Kapoor, digital marketing director, Careem.
Kapoor will play a crucial role in shaping disruptive, business-building digital strategy and ensuring out-of-box thinking at every step in transforming Careem into a multi-service super-app demand platform.