By David Fregonas, Accenture Song lead, Middle East
As we know it, the world is buzzing with metaverse fever, brimming with potential, excitement and unanswered questions.
Early adoption of crypto and web 3.0 technology in the Middle East is among the highest globally, and governments support first movers, investing in talent, technology, and infrastructure. In Saudi Arabia, for example, NEOM is the first “meta-city” building a replica on the metaverse for everyone to experience the city, no matter where they are, serving as a digital twin for the city for better construction and operations. While recently, FIFA allowed fans in World Cup Qatar stadiums to experience real-time data points
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