George Kotsolios, Managing Partner, Leidar MENA, writes on the future of PR in a world of AI.
In a dramatic shift, a recent report reveals that almost half of all marketers believe AI will drastically reduce their need for agencies.
According to a report published by Performance Marketing World, 48 per cent of marketers believe AI will make their companies less dependent on agencies, marking a pivotal shift in the industry.
Marketing and PR agencies face an existential threat, according to the report, spearheaded by the impact of AI and its potential to replace human work.
Keeping up with AI is essential for PR
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