The Kingdom’s media and advertising industry is blazing a trail of innovation, passion and boundless opportunities across three exciting sectors: football, e-gaming, and music.
As we delve into the investments, experiences and trends that are defining this evolving landscape, we will uncover the ingredients driving this momentum while highlighting the roles which creativity, data-driven insights and consumer behaviour are playing.
Football advertising makes a powerplay
Football culture runs deep across KSA with the remarkable ability to unite millions. This lends itself to the creation of endless advertising opportunities.
Successful brand partnerships have emerged through Saudi football
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