Nael Halabi- Head of Zenith KSA & Kuwait
Saudi Arabia, a beacon of economic prowess in the GCC and the Arab world, has long been a focal point for brands and advertisers seeking growth.
Over the years, they’ve tailored their strategies to prioritise the Kingdom, measuring success against its burgeoning market. Today, amidst a landscape of transformation, Saudi Arabia offers boundless opportunities and innovations, drawing attention from marketers worldwide.
This transformation isn’t merely economic; it’s a cultural shift embraced by Saudis, particularly the youth. With half the population under 30 and 40 per cent represent
To continue reading this article you need to be registered with Campaign. Registration is free and only takes a minute. Register Now or sign in below if you already have an account.
Tags:SaudiFocus
