By Jalaja Ramanunni
A new era of search is upon us.
The search advertising market is forecast to be worth $350.4bn globally in 2023, according to WARC Media’s latest report. The $250bn traditional search market is being disrupted by generative AI and social platforms.
Search 3.0 is here to challenge the long-standing dominance of Google as consumers increasingly turn to social and retail platforms for discovery rather than relying solely on text-based search and as generative AI transforms the search experience.
According to WARC Media and GroupM forecasts, total search advertising spend is set to be worth $350.4bn this year, of which just over a quarter (26.8%) will come from
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