Ilya Balakin, Head of the Creative Department and Partner at Sila Sveta.
Multimedia solutions—blending cutting-edge technology with innovative storytelling—are key drivers in MENA’s brand media landscape, shaped by digital advancements and evolving consumer behaviours.
Interestingly enough, brand launches, also known as special campaigns, are increasingly becoming part of the entertainment market, with their revenue projected to reach 46 per cent of total revenues by 2024, a 3 per cent increase that outpaces global trends.
As new technologies advance, branding campaigns are becoming highly targeted to audience emo
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