MullenLowe MENA has won the Campaign of the Year – Middle East & Africa at the New York Festivals AME Awards for its ‘Fixing the bAIs’ campaign created for Aurora50, a leading diversity, equity, and inclusion (DEI) impact agency. The campaign was also honoured with a Gold Tower, two Silver, and a Bronze award.
The campaign was ideated around the objective of highlighting Artificial Intelligence (AI)’s potential to revolutionise our world, while also addressing the challenge that AI is not always intelligent when it comes to gender representation. To break this bias, MullenLowe MENA used AI to fix AI in this campaign.
The winning campaign addressed biased datasets in AI that perpetua
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Tags:AIAME AwardsAME Campaign of the Year Award - Middle East and AfricaArtificial IntelligenceBelen ArreguiBluamoebaCampaign of the YearDan ZecchinelliDaniyal LotiaDennis LopezFixing the bAIsHammadJontae GreeneLeo Burnett Middle EastManahil AzeemMatthew ButterworthMounir HarfoucheMullenLowe MENANew York Festival AME AwardsPaul BanhamPeter JacobPravesh Kumar PanPrerna MehraRahul RajeevSaatchi & Saatchi Middle EastZahid Gill
