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Anup Oommen
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MullenLowe MENA claims 5 top awards at New York AME Festival

Anup Oommen
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MullenLowe MENA's 'Fixing the bAIs' campaign contributed to the passage of the EU's AI Act, and set a world record for the most pledges received for a gender equality workplace initiative in 24 hours.

MullenLowe MENA has won the Campaign of the Year – Middle East & Africa at the New York Festivals AME Awards for its ‘Fixing the bAIs’ campaign created for Aurora50, a leading diversity, equity, and inclusion (DEI) impact agency. The campaign was also honoured with a Gold Tower, two Silver, and a Bronze award.

The campaign was ideated around the objective of highlighting Artificial Intelligence (AI)’s potential to revolutionise our world, while also addressing the challenge that AI is not always intelligent when it comes to gender representation. To break this bias, MullenLowe MENA used AI to fix AI in this campaign.

The winning campaign addressed biased datasets in AI that perpetua


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Tags:AIAME AwardsAME Campaign of the Year Award - Middle East and AfricaArtificial IntelligenceBelen ArreguiBluamoebaCampaign of the YearDan ZecchinelliDaniyal LotiaDennis LopezFixing the bAIsHammadJontae GreeneLeo Burnett Middle EastManahil AzeemMatthew ButterworthMounir HarfoucheMullenLowe MENANew York Festival AME AwardsPaul BanhamPeter JacobPravesh Kumar PanPrerna MehraRahul RajeevSaatchi & Saatchi Middle EastZahid Gill
the authorAnup Oommen
Anup Oommen is the Editor of Campaign Middle East at Motivate Media Group, a well-reputed moderator, and a multiple award-winning journalist with more than 15 years of experience at some of the most reputable and credible global news organisations, including Reuters, CNN, and Motivate Media Group. As the Editor of Campaign Middle East, Anup heads market-leading coverage of advertising, media, marketing, PR, events and experiential, digital, the wider creative industries, and more, through the brand’s digital, print, events, directories, podcast and video verticals. As such he’s a key stakeholder in the Campaign Global brand, the world’s leading authority for the advertising, marketing and media industries, which was first published in the UK in 1968.
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