MSL has been appointed as the PR agency for Bacha Coffee in Dubai, Abu Dhabi and the wider GCC region.
In a short memo sent to media, the agency revealed that it will be handling the public relations for the Moroccan coffee brand.
The Moroccan coffee brand launched its inaugural store in Abu Dhabi in the Galleria Mall.
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Bacha Coffee has coffee rooms and boutiques in more than 20 locations across the world, including in the UAE, Kuwait and Qatar.
The memo also revealed that the company looks “forward to contributing to the brand’s continued success in the market.”
Founded in Marrakesh, Morocco in 1910 at Dar el Bacha palace, Bacha Coffee specialises in 100 per cent Arabica coffees, offering customers over 200 varieties of coffees and a unique opportunity to explore coffees sourced from 35 of the most renowned coffee-producing countries around the world including the Arabian Peninsula, Africa, Central and South America, the Caribbean and Asia.