fbpx
FeaturedNewsThe Work

Mountain Dew creates first field with both Indian and Pakistani cricket turf

Using a historic stadium in the UAE, the drinks brand called it the 'common ground'

Mountain Dew turned Sharjah Cricket Stadium into the first field with both Indian and Pakistani cricket turf, celebrating the two countries’ love of the sport and uniting the communities.
The cricket stadium has played a significant role, especially for Indians and Pakistanis, which are two of the UAE’s biggest expat communities.
The stadium has seen more iconic cricket moments between the two teams than any other venue in the world.

To celebrate its importance to the world of cricket, and to the fans here in the UAE, Mountain Dew turned it into the world’s first cricket field to have Indian and Pakistani cricket turf blended in.

It transformed the historic pitch and ca


To continue reading this article you need to be registered with Campaign. Registration is free and only takes a minute. Register Now or sign in below if you already have an account.