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posted on May. 06, 2025 at 8:40 amMay 6, 2025

Moreish’s Rouba Asmar joins Young Director Award as Middle East Ambassador

posted on May. 06, 2025 at 8:40 amMay 6, 2025

"What we need are the right platforms, the right community, and a mindset that celebrates directorial vision not just execution. I believe YDA can help accelerate that change," Rouba Asmar said.

Rouba Asmar, Founder and Executive Producer at Moreish

Rouba Asmar, Founder and Executive Producer at Moreish

The Young Director Award (YDA), one of the most important fringe events at the Cannes Lions International Festival of Creativity, attracting more than 400 participants and over 900 spectators every year, is expanding its reach with a stronger presence in the Middle East.

Joining the YDA Ambassadors Advisory Board is Rouba Asmar, Founder and Executive Producer at Moreish, who will represent the region as part of YDA’s mission to champion the next generation of filmmakers worldwide.

Founded in 1998 by CFP-E (the Federation of Advertising Production Associations across Europe) under then-President François Chilot, the Young Director Award stems from the philosophy that “talent is the driving fo

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Tags:Cannes Lions Cannes Lions International Festival of Creativity CFP-E directors Federation of Advertising Production Associations across Europe Filmmakers François Chilot Moreish Moreish Productions Rouba Asmar YDA YDA Ambassadors Advisory Board Young Director Award

the authorAnup Oommen

Anup Oommen is the Editor of Campaign Middle East at Motivate Media Group, a well-reputed moderator, and a multiple award-winning journalist with more than 15 years of experience at some of the most reputable and credible global news organisations, including Reuters, CNN, and Motivate Media Group. As the Editor of Campaign Middle East, Anup heads market-leading coverage of advertising, media, marketing, PR, events and experiential, digital, the wider creative industries, and more, through the brand’s digital, print, events, directories, podcast and video verticals. As such he’s a key stakeholder in the Campaign Global brand, the world’s leading authority for the advertising, marketing and media industries, which was first published in the UK in 1968.