As the world becomes more digitalised, online reputation can be the strongest asset and at the same time the biggest liability. Online reviews matter and are often used by consumers as their sidekick before making important decisions. YouGov’s latest study reveals the power of review and rating sites (like Google Reviews, Glassdoor, etc.) and the trust that people have in them.
In UAE, more than two-third (67 per cent) of residents trust review and rating sites, while only 5 per cent indicated a distrust. Similar attitudes are held by the KSA public, where 62 per cent showed confidence in these sites, and a very small number said they do not trust them (3 per cent).
Interestingly, men
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