We all know the power of digital advertising, which is why it’s eating its way through most other mediums. On a global level, digital spending is about to overtake TV to become the most invested-in media, a trend which shows no sign of abating.
Digital’s ability to deliver a relevant message at the moment is unparalleled. As a new father, I’m learning from personal experience, friends and family and my good friend the internet. The number of questions you’re faced with from day one is endless and the realisation that there is a whole world of questions on a topic I knew little about is inspiring. At 3am, when friends and family aren’t available, the internet is your best friend.
To continue reading this article you need to be registered with Campaign. Registration is free and only takes a minute. Register Now or sign in below if you already have an account.
