Fiona Quinn, CEO, BPG Orange
Our industry is going through rapid change, but can our revenue and billing models stand up to the challenge? Money is a complex discussion, which can cause contention amongst agencies and clients but now, more than ever before, agencies need to pause and look inwards. In a landscape where competition is high, client budget cuts are a given, return on investment (ROI) is mission critical, and procurement drives the request for proposal (RFP) process, business can still be won – but often at a price that is not sustainable.
Does this mean it’s a losing battle for agencies? Not at all.
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