By turning their attention to bots, the tech giants are already making science fiction a reality, writes Mel Exon, outgoing managing director, Bartle Bogle Hegarty; founder, BBH Labs
AI is the new mobile’ is a phrase we might as well start getting used to hearing.
I know, I know. It’s infuriating that, just as the marketing world finally starts to think ‘mobile first’, not one but two technology giants signal loudly that they’re over mobile and on to the next thing.
Witness Google chief executive Sundar Pichai, who recently spoke about moving from a mobile-first to an AI-first world. Make no mistake, he sees artificial intelligence as the future of search, best exemplified by what the
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