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Anup Oommen
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MMS unveils MBC Group’s 2026 Ramadan line-up at star-studded Riyadh event

Anup Oommen
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During the event, MMS reinforced the power of Ramadan as the peak moment for audience attention and family viewing, highlighting how premium content drives meaningful connections between brands and audiences.

MMS

MBC Media Solutions (MMS) hosted an exclusive star-studded event in Riyadh yesterday, unveiling MBC Group’s highly anticipated Ramadan 2026 content line-up and sponsorship opportunities.

The gathering brought together prominent figures from the entertainment, media and advertising industries, alongside senior MBC Group leadership, for an immersive presentation spotlighting the group’s Ramadan content slate and MMS’s brand integration and advertising solutions across television, radio, and digital.

MBC Group’s Ramadan 2026 line-up features a mix of premium productions spanning drama, comedy, cooking shows, talk shows, and culturally resonant programming — designed to captivate aud


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Tags:Ahmed Al SahhafEngagementEventimpressionsListenersMathieu YarakMBC GroupMBC Media SolutionsMBC ShahidMike SneesbyMMSradioRamadanReachRiyadhSaudi ArabiaShahidsocial mediaTVviewers
the authorAnup Oommen
Anup Oommen is the Editor of Campaign Middle East at Motivate Media Group, a well-reputed moderator, and a multiple award-winning journalist with more than 15 years of experience at some of the most reputable and credible global news organisations, including Reuters, CNN, and Motivate Media Group. As the Editor of Campaign Middle East, Anup heads market-leading coverage of advertising, media, marketing, PR, events and experiential, digital, the wider creative industries, and more, through the brand’s digital, print, events, directories, podcast and video verticals. As such he’s a key stakeholder in the Campaign Global brand, the world’s leading authority for the advertising, marketing and media industries, which was first published in the UK in 1968.
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