MBC Media Solutions (MMS), the commercial arm of MBC Group, announced the launch of its new self-serve platform, MMS Works, which will enable users to advertise on the Arabic platform ‘Shahid’.
MMS Works will enable brands ranging from SMEs, governmental institutions, to individuals with smaller businesses, and other new players into the digital advertising ecosystem to leverage Shahid’s Ramadan active users to maximise their brand’s presence on Shahid AVOD.
Brands will be able to manage their own marketing campaigns on Shahid from start to finish, from choosing their ad formats, target audience, target impressions, to uploading their ads, paying online, and extracting their cam
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