MMA MENA, the regional arm of the global Mobile Marketing Association, has announced its first certificate programme in the region, focusing on mobile advertising. Titled “Elevating Your Brand with Mobile Today,” this three-part online course aims to provide marketing professionals with practical, research-backed insights into mobile-first strategies.
The free certificate programme, conducted in collaboration with Digital Turbine, will run on three consecutive Thursdays—16th, 23rd, and 30th January 2024. Participants who attend all three sessions will earn an official MMA Academy Certificate.
Online certificate programme details
Each session will explore a key stage of the consumer journey, providing insights and tools for integrating mobile-first strategies into campaigns:
- Awareness: Mobile Games in the Media Mix
Discover why mobile games are an essential component of modern media strategies.
Speaker: Yeşim Şahin Utku, Channel Partners Manager, Digital Turbine
Date: 16 January 2025 | 12:30–13:30 UAE Time - Consideration: Attention Metrics in Cooperative Moments
Learn how cooperative moments and attention metrics can enhance campaign performance.
Speaker: Joelle Atallah, Sales Partner, Digital Turbine MENA
Date: 23 January 2025 | 12:30–13:30 UAE Time - Action: Maximising Engagement with Interactive Mobile Video Ads
Explore best practices for leveraging interactive mobile video ads to drive growth and engagement.
Speaker: Greg Wester, SVP Marketing, Digital Turbine
Date: 30 January 2025 | 12:30–13:30 UAE Time
These sessions aim to equip participants with practical tools to integrate mobile strategies into their campaigns, addressing challenges like audience engagement and consumer attention.
Linda Kender, Business Development and Growth Director of MMA MENA, commented, “Mobile is the most transformative platform for marketers today. This programme underscores our commitment to equipping professionals with cutting-edge tools and insights to maximise their impact in this dynamic landscape. We proudly bring such a valuable initiative to the MENA region, empowering brands to lead in mobile innovation.”
The inclusion of mobile gaming reflects its growing role in the region’s advertising strategies, as brands seek to engage audiences in environments where they are already deeply invested. Similarly, the focus on attention metrics addresses a universal industry challenge, providing marketers with methods to capture and maintain user engagement.
“This programme is enriched with comprehensive research and best practices, empowering brands to unlock the growth potential of mobile gaming. By incorporating this critical component into their media strategies, brands can effectively engage audiences in environments where they are already deeply engaged and prepared to interact,” said Yesim Öztekin, Managing Director, EMEA & LATAM, at Digital Turbine.
This certificate programme aims to provide a comprehensive understanding of mobile advertising in gaming, supported by real-world examples and data-backed insights. It aims to equip marketers with the tools to integrate mobile-first strategies into their campaigns effectively.
The MMA Academy is an initiative by MMA, designed to empower marketing professionals with insights, knowledge and tools. The academy offers industry-focused certification programmes and workshops, aiming to bridge the gap between theory and practical application.
