Mitgo Group, a global tech company has launched Takefluence a platform connecting content creators and social media enthusiasts with brands in the region.
The launch of the platform will allow the Group to strengthen its position in the MENA influencer marketing industry, which experts estimate at more than $1 billion.
The significance of the content economy is on the rise in the market, supported by the announcement of a Dh150 million fund by Sheikh Mohammed bin Rashid, Vice President and Ruler of Dubai, to help content creators and influencers.
Sheikh Mohammed’s commitment to establishing a permanent headquarters for influencers in Dubai further reinforces Takefluence’s strategic
To continue reading this article you need to be registered with Campaign. Registration is free and only takes a minute. Register Now or sign in below if you already have an account.
