Mitgo Group, a global tech company has launched Takefluence a platform connecting content creators and social media enthusiasts with brands in the region.
The launch of the platform will allow the Group to strengthen its position in the MENA influencer marketing industry, which experts estimate at more than $1 billion.
The significance of the content economy is on the rise in the market, supported by the announcement of a Dh150 million fund by Sheikh Mohammed bin Rashid, Vice President and Ruler of Dubai, to help content creators and influencers.
Sheikh Mohammed’s commitment to establishing a permanent headquarters for influencers in Dubai further reinforces Takefluence’s strategic position in line with the region’s dedication to fostering influencer marketing industry growth.
The platform aims to attract 1-3 million users within the next 1-2 years. Industry reports also project a surge in influencer ad spending at an annual rate of 10 per cent from 2023 to 2027.
There is also a global dominant trend of partnering with micro and nano influencers and creator affiliate partnerships which are the main focus of Takefluence.
These partnerships are proven to be up to 4-5 times more effective than mega-influencers campaigns.
